Conteúdo Conteúdo Criança - A alma do negócio 30 julho 2010   Início Fale Conosco Links Arquivos Compartilhados Browse the web faster with Firefox Conteúdo Documentários Alimentação/Vegan Curtas Livros/Textos Imagens Programas Menu Conteúdo Notícias Links Arquivos Compartilhados Chat Entre em Contato Search Recursos Favoritos Login Criança - A alma do negócio Avaliação do Usuário: / 7 PiorMelhor  Por Interativismo    24 de janeiro de 2009 Documentário dirigido por Estela Renner e produzido pela produtora Maria Farinha, de Marcos Nisti, aborda a polêmica do consumismo infantil causado pelo apelo publicitário e discute a distorção de valores no universo da criança. Criança, a alma do negócio foi exibido durante o 2° Fórum Internacional Criança e Consumo, promovido pelo Projeto Criança e Consumo de 23 a 25 de setembro no Itaú Cultural, em São Paulo. Agora, o documentário foi finalizado e está sendo oficialmente lançado. Pela iniciativa pioneira, o trabalho está sendo divulgado e apoiado também pelo Instituto Alana. Lais Pereira, coordenadora de Educação e Pesquisa do Criança e Consumo, explica que a comunicação mercadológica gera graves conseqüências ao desenvolvimento infantil e à sobrevivência de uma sociedade baseada em valores mais justos. “É cada vez mais urgente que se discuta o papel do Estado no controle dos abusos cometidos em face ao público infanto-juvenil”, adverte. Criança, a alma do negócio divulga dados alarmantes sobre consumismo e histórias de famílias de diversas classes sociais que não sabem como lidar com os apelos de seus filhos. “Fui contratada pelo Instituto Alana para produzir umas video-aulas e precisei entrevistar alguns dos grandes especialistas sobre o tema. Foi quando comecei a me interessar pelo assunto e resolvi investigar essa realidade”, explicou Estela Renner. Ela compôs a primeira mesa de debate do 2º Fórum ao lado de Marcos Nisti e Zico Góes, professor da FAAP que foi diretor de Programação da MTV por 16 anos. Download Link (Botão direito > Salvar link como) Adicionar como favorito (2) | Publique este artigo no seu site | Visto: 4058   Comentários (1)  1  Escrito por burniercarol, em 26-01-2009 11:39 Vende-se e Compra-se Crianças...  Sem infância, sem conteúdo e sem futuro.  Essa é a alma do nosso negócio!! Só usuários registrados podem comentár. Registre o faça o login. Powered by AkoComment Tweaked Special Edition v.1.4.6 AkoComment © Copyright 2004 by Arthur Konze - www.mamboportal.com All right reserved Última Atualização ( 13 de fevereiro de 2009 )   < Anterior   Próximo > [Voltar] Search Online Frase "Uma parte dos homens age sem pensar, e a outra pensa sem agir." Jean-Jacques Rousseau   Estatisticas Membros: 121 Notícias: 160 Weblinks: 13 Visitantes: 191882 Links Recomendados:

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